Having a countdown timer in your header or sidebar is an excellent way to highlight the upcoming event without being intrusive. Like with product launches, anticipation is a fantastic way to maximize your revenue on an upcoming sale. For this, you can use a Coming Soon or Maintenance Mode plugin. If you’re launching a new product or website in the near future, a countdown plugin is an excellent way to build anticipation. Showing that many other people have purchased your product can encourage customers to “not be left out.” Build Up Anticipation for a New Launch Some countdown plugins include a “seat left” or “tickets remaining” feature which is a great way to instill FOMO in your readers.Įvergreen Countdown Timer has this feature. No one wants to feel left out, especially when comparing themselves to their friends, colleagues, or competitors. When it comes to marketing, FOMO is one of the most powerful forces known to man. There are lots of reasons why you might want to use a countdown timer. Some display a popup timer that encourages customers to finalize their purchase, while others highlight sales or coupons that are expiring soon. These are used to help you sell more products. They’re also sometimes used to display messages or countdowns during maintenance mode. These announce a future event, such as a product launch. In general, they can be divided into two broad categories: There are various kinds of countdowns, each with a different purpose. They look something like this: The Different Kinds of Countdown Plugins You’ve probably seen one used to highlight an upcoming product launch or to count down until the end of a sale.
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